An Interview of Ngoc T.B. Nguyen A Woman Entrepreneur

The entrepreneur The entrepreneur I choose to interview is a well-known and respectable woman in the tourism-hospitality industry in Vietnam. Her name is Ngoc T.B. Nguyen. There are now many different definitions for the word entrepreneur and entrepreneurship, the definition of entrepreneur as the ‘risk taker’ might be the one that suits her best. Born in 1963, this woman has spent more than 10 years in the Tourist industry and has since then been an inspirational model for many young adults in her hometown. Nguyen started to work for a local hotel as a receptionist at the age of 20. At this time, because of many reasons, she finished high school but could not pursue her dream of studying higher. Not giving up, Nguyen kept working hard†¦show more content†¦Therefore, after showing the business plan to the director of the hotel, they came to a proper agreement of the hotel being the institute’s ‘sponsor’: students from Nguyen’s Institute will have the opportunity to practice the theories they have learnt in the hotel and the institute being part of the hotel’s marketing and promotional strategy. For the first time, she was 100% sure that her idea was a very promising opportunity. Starting the business â€Å"The most important thing about starting a business is to have more than enough start up capital† Nguyen said. It was the right move at that time when she estimated the amount of capital required, and then doubled that money as her start-up capital. For many business owners, the lack of financial capacity, especially in the first stage of the business is one of the 5 deadly mistakes they could ever make (Seid 2006) Nguyen explained that simply because life is full of uncertainties, especially in business because business is like a battle, and your financial calculation in the end will still remain on paper; so be prepared for the worst. Most people when starting a business are usually over optimistic or too excited with the opportunity that they often miss or overlook the downturn of the situation. This is when creative tools like the 6 thinking hat of Edward de Bono provides us with a complete view of the opportunity, so as the owner, you can be ahead of the situation. A lthough Nguyen had not heard about the 6

What Can I Do With a Major in Architecture

When your university major is architecture, you have studied history, science, art, mathematics, communication, business, and project management. Any respected architecture school will give you a good, well-rounded education. But did you know that you can study architecture and NOT become an architect? Its true. Its one of the things any aspiring architect should know. Most schools of architecture have tracks of study that lead to a professional OR a nonprofessional degree. If you have a  pre-professional or nonprofessional degree (e.g., a BS or BA in Architectural Studies or Environmental Design), youll need to take extra courses before you can even apply to become a licensed architect. If you want to become registered and call yourself an architect, youll want to earn a professional degree, like a B.Arch, M.Arch, or D.Arch. Some people know when theyre ten-years-old just what they want to be when they grow up. Other people say that theres too much emphasis on career paths. How could you possibly know at age 20 what you want to be doing at age 50? Nevertheless, you have to major in something when you go to college, and you chose architecture. Whats next? What can you do with a major in architecture? When considering the steps involved for a life in architecture, most graduates from professional programs do go on to an internship, and many of those entry-level architects pursue lecensure to become a Registered Architect (RA). But then what? Every successful business supports a variety of tasks, from marketing to areas of specialization. In a small firm, youll have the opportunity to do everything. In a large firm, youll be hired to do a task within a team. Diverse opportunities exist within large architectural firms. Although the face of the business is often the flashy marketing of designs, you can practice architecture even if youre very quiet and shy. Many men and women architects work for years out of the spotlight and behind the scenes. More common, however, are the professionals who just cant continue to abide by the low pay often associated with novice positions. Choosing the Nontraditional Path Grace H. Kim, AIA, devotes an entire chapter to nontraditional careers in her book The Survival Guide to Architectural Internship and Career Development (2006). Its her belief that an education in architecture gives you the skills to pursue careers peripheral to the traditional practice of architecture. Architecture provides ample opportunities for creative problem solving, she writes, a skill that is incredibly helpful in a variety of professions. Kims first genuine architecture job was in the Chicago office of one of the largest firms in the world — Skidmore, Owings Merrill (SOM). I was working in their applications support group, which is basically their computer group, she told AIArchitect, doing something that I didn’t think I would ever be doing: teaching architects how to use computer programs. Kim is now part of the much smaller Schemata Workshop in Seattle, Washington. Plus, shes a writer. Even in a two- or three-person professional office, diversification of skills will make for a successful business. An architect-writer may also be a teacher who keeps the firm up-to-date with design trends and the research on new construction materials. And architect-administrator will keep accurate business records, including contracts. This system is nothing new  Ã¢â‚¬â€ the 19th century Chicago firm of Adler and Sullivan is said to have adopted this approach of specialization, with Adler doing the engineering and business and Sullivan designing and writing. Architecture is an art and a science that involves many talents and skills. Students who study architecture in college may go on to become licensed architects, or they can apply their learning to a related profession. Maverick Architects Historically, the architecture that becomes known (or famous) is designed by someone who is slightly rebellious. How audacious was Frank Gehry when he remodeled his house? Frank Lloyd Wrights first Prairie House was hated because it looked so out of place. The radical methods of Michelangelo were known throughout Renaissance Italy just as the parametric designs of Zaha Hadid astonished the 21st century. Many people become successful for being what author Malcolm Gladwell might call the outliers of architecture. For some people, the study of architecture is a stepping stone to something else — perhaps its a TED talk or a book deal, or both. Urbanist Jeff Speck has talked (and written) about walkable cities. Cameron Sincllair talks (and writes) about public design. Marc Kushner talks (and writes) about future architecture. Architect Neri Oxman invented material ecology, a biologically informed design approach. The soapboxes of architecture are many — sustainability, technology-driven design, green design, accessibility, how architecture can fix global warming. Every special interest is important and deserves dynamic communicators to lead the way. Dr. Lee Waldrep reminds us that your architectural education is excellent preparation for many sorts of jobs. The novelist Thomas Hardy, artist M. C. Escher, and the actor Jimmy Stewart, among many other, are said to have studied architecture. Nontraditional career paths tap into the creative thinking and problem-solving skills you develop during your architectural education, says Waldrep. In fact, the career possibilities for people with an architectural education are limitless. If you started to become an architect in high school, your future is limited only by your own imagination, which got you into architecture in the first place. Summary: Nontraditional and Traditional Careers Advertising DesignerArchitectArchitectural EngineerArchitectural HistorianArchitectural Model MakerArt DirectorBuilding ContractorBuilding DesignerBuilding InspectorBuilding ResearcherCAD ManagerCarpenterCartographerCivil EngineerCivil Servant (e.g., Architect of the Capitol)Construction Project ManagerCrowdsourcerDraftspersonEngineering TechnicianEnvironmental EngineerFashion DesignerFurniture DesignerHistoric PreservationistHome DesignerIllustratorIndustrial DesignerInterior Designer or Interior DecoratorIndustrial EngineerInventorJournalist and WriterLandscape ArchitectLawyerLEED SpecialistLighting DesignerMechanical EngineerNaval ArchitectOld-House RenovatorProduct DesignerProduction DesignerReal Estate AppraiserSet DesignerSurveyorTeacher / ProfessorUrban Planner or Regional PlannerVirtual Reality Specialist Sources The Survival Guide to Architectural Internship and Career Development by Grace H. Kim, Wiley, 2006, p. 179Becoming an Architect by Lee W. Waldrep, Wiley, 2006, p. 230Outliers by Malcolm Gladwell, Little, Brown and Company, 2008Face of the AIA, AIArchitect, November 3, 2006 [accessed May 7, 2016]U.S. Requirements for Certification and Difference Between NAAB-Accredited and Non-Accredited Programs on the NCARB website [accessed March 4, 2017]

Bcg Matrix Analysis - 2570 Words

BCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitly also company business units) into four categories based on combinations of market growth and market share relative to the largest competitor. When should I use the BCG matrix model? Each product has its product life cycle, and each stage in†¦show more content†¦But BCG Matrix is not free from limitations, such as- 1. BCG matrix classifies businesses as low and high, but generally businesses can be medium also. Thus, the true nature of business may not be reflected. 2. Market is not clearly defined in this model. 3. High market share does not always leads to high profits. There are high costs also involved with high market share. 4. Growth rate and relative market share are not the only indicators of profitability. This model ignores and overlooks other indicators of profitability. 5. At times, dogs may help other businesses in gaining competitive advantage. They can earn even more than cash cows sometimes. 6. This four-celled approach is considered as to be too simplistic. source: http://www.managementstudyguide.com/bcg-matrix.htm Rate This Answer BCG MATRIXShow MoreRelatedMatrix And Analysis : Bcg Matrix1361 Words   |  6 PagesBCG Matrix Business Unit Matrix and Analysis This matrix chart seeks to help companies analyze their individual business units or product lines to determine how to allocate internal resources. This matrix is used most frequently in brand marketing, product management, and strategic management within an organization. The matrix divides each product or business unit into four different categories based on a combined analysis of market growth and market share (Rothaermel, 2015; Ioana, Mirea, BalescuRead MoreSwot Analysis : Bcg Matrix1565 Words   |  7 Pagesdescription of two planning techniques. The first one is BCG matrix followed by SPACE matrix. BCG matrix This matrix’s name stands for Boston Consulting Group and it’s a framework, which is used as a planning tool that helps organisations evaluating the strategic position of the business’ brand portfolio and their potentials. It classifies business portfolio into four categories based on industry attractiveness and competitive position. The BCG matrix’s purpose is to help an organisations having betterRead MoreMarketing Analysis Using Bcg Matrix1760 Words   |  8 PagesMarketing Analysis Using BCG Matrix Introduction BCG matrix is also referred to as growth share matrix, Boston matrix, portfolio diagram or product portfolio. BCG matrix is a graph created by Bruce D. Henderson to help corporations analyze the business units and the product lines being created for Boston Consultation Group. The matrix helps in the group allocation of resources and is also used as an analytical tool in the product management, brand marketing, strategic management and the portfolioRead MoreThe Jackson Memorial Health System: BCG Matrix Analysis1255 Words   |  5 Pagesshare. The hospitals total revenue for the latest fiscal year was $4.8 billion, and on this it lost $34 million, an amount the county covers through a sales tax levy (Beckers, 2012). BCG Matrix One tool that can help an organization to understand its competitive positioning is the BCG Matrix. 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SBUs can use as a tool for diversification strategy by parent company. The main goal of this report is to provide an in-depth analysis about the products of PepsiCo. In addition, these will also analysis the marketing strategies used by the company Features: The key features for a company to considered as SBU’s are: †¢ Located within the organizational structure, †¢ Organizational units without legal personality, †¢Read MoreHaribo Case Study1079 Words   |  5 PagesTable of contents Introduction 1 1. MODELS amp; ANALYSIS 2 1. Models choices 2 2. Use of models 2 1. Porter’s five forces 2 2. BCG Matrix 3 3. Ansoff matrix 4 4. SWOT analysis 5 Bibliography 7 Table of figures Figure 1 : Porters five forces 2 Figure 2 : BCG Matrix 3 Figure 3 : Ansoff Matrix 4 Figure 4 : SWOT Analysis 5 * Introduction Nowadays, in a growing world trade, more and more companies are developing themselves atRead MoreGe Matrix1190 Words   |  5 PagesThe GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio, and which market opportunities are worthy of continued investment. Also known as the Directional Policy Matrix, the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually, the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * theRead MoreCoca Colas Business Performance1268 Words   |  6 Pagesntroduction The research is aims to exhibit Coca-Cola’s business performance through assessing the utility of chosen business models, which mainly are BCG model and a comparison model: Ansoff’s model, present the measurements that the company has implemented in practice. The following annotations define the underlying theories and background of the model. Furthermore the annotation also exemplifies the business movements of Coca-Cola and the measurements of organizational effectiveness based on the

U.s. Military Overseas Operations - 1157 Words

Overseas Disaster Colin Powell suggests, Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership The U.S. Military overseas operations may defend and solve certain problems but, the troops overseas could be in more danger there than in the United States. Overseas military for the United States, use resources that could be used with greater importance in the United States, they deal with different conspiracies, and although the military is a defense department it fights wars that will solve the situation not begin problems. Resources in battle are key elements used, although the assets can be taken for better use in our home country to use as protection. Sources suggest that the amount of ammunition being used overseas, is a great amount that is not necessary. The battles we face in overseas military operations, are mostly irrelevant to our country or problems we have discovered. Other resources such as tanks, nuclear weapons, rifles and pistols, machine guns, grenades, and more, are things that in our country stationed armed forces could use. Our country deals with threats inside the country daily. Many terrorists or immigrants are fought due to their infidelity to our laws. Our country s fight is not just against terrorists trying to destroy our country, but against illegal threatsShow MoreRelatedThe War On Terror ( Wot )1582 Words   |  7 Pages The War on Terror (WoT), also known as the Global War on Terrorism (GWOT), refers to the international military campaign that started after the September 11 attacks on the United States.[47] U.S. President George W. Bush first used the term War on Terror on 20 September 2001.[47] The Bush administration and the western media have since used the term to argue a global military, political, legal, and conceptual struggle against both organizations designated terrorist and regimes accused of supportingRead More Impact of Reducing Global U.S. Troop Deployment Essay1412 Words   |  6 PagesUnited States military is the strongest military that the world has ever seen. However if it is to continue to remain a dominant power it must remain in key positions throughout the world. The United States military is used for more than just fighting the nations wars, it is also used as a diplomatic tool, a deterrent, and to assist in stabilizing the world economy. The effects of reducing U.S. troop presence around the world will have repercussions in more aspects than simply military strength. Read MoreThe United States Military Bases1436 Words   |  6 PagesUnited States military in their mission against terrorism. These individuals known as the TCN’s or ‘third country nationals,’ take part in everything from base security to cooking and laundry. However, since these individuals are not United States citizens and the government has turned its back to them. Personal knowledge, department of defense reports, and official law reviews contain a wide variety of information that give a look inside what has been happening on the United States military bases. AllegationsRead MoreWorld War II ended in 1945, but America could not rest. â€Å"Serious discussion about reorganization700 Words   |  3 Pagesbut America could not rest. â€Å"Serious discussion about reorganization began in Congress and the military department in 1944 and aroused much public interest† (Trask 1997). Because the Air Force played such a large role, discussion of separating the Air Force from the Army Air Forces (AAF) began. A proposal was created to establish one department for the United States Armed Forces, combining all the military branches under one department. â€Å"On 19 December 1945, President Truman sent a message to CongressRead MoreFollowing over a decade of irregular war in Iraq and Afghanistan, the U.S. military is attempting1000 Words   |  4 PagesFollowing over a decade of irregular war in Iraq and Afghanistan, the U.S. military is attempting to reset towards a conventional, regular type of warfare. The 2014 Quadrennial Defense Review describes a U.S. military shift to the Pacific and the supremacy of capability against near peer nations rather than support irregular of and counterinsurgency operations. As the QDR points out the U.S. military must â€Å"be prepared to battle increasingly sophisticated adversaries who could employ advanced warfightingRead MoreMisuse Of Government Vehicles For A Non Official Purpose1689 Words   |  7 Pagesenvironment, well trained and disciplined. Nevertheless, this task has proven to be complicated, especially with sequestration, which is affecting the military due to the lack of funding for training and resources to outfit the force with the equipment necessary to accomplish their new mission. This brings one of the most significant issues our military faces, and that is the misuse of government vehicle by members of the armed forces, for unofficial purpose. This problem equates to millions of dollarsRead MoreNew Technology Against The Axis Powers968 Words   |  4 Pagesgreatest benefit to our cause. The current military conditions of the Japanese army are revealing that an end to this battle may come sooner than once thought. The Japanese’s casualties are 22 to 1 U.S. casualty, although as discussed in the White House meeting of June 18, 1945, the Japanese are willing to fight until they are faced with complete hopelessness. 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Impacts of Keystone XL Pipeline on Environment Free Essays

Impacts of Keystone XL Pipeline on Environment Introduction The proposed TransCanada Keystone XL Pipeline Project ( KXL ) would slit through the heartland of the United States, from the U.S. Canadian outskirt shut to Morgan, Montana, to Steele City, Nebraska. We will write a custom essay sample on Impacts of Keystone XL Pipeline on Environment or any similar topic only for you Order Now KXL would consist of approximately 876 stat mis of new, 36 inch distance across grapevine, aboard twenty new pump Stationss. To power these pump Stationss, KXL would bespeak about 2,400 kVs and approximately 378 stat mis of new power lines. In enlargement, a 110 wide development right-of-way is required along the proposed grapevine way. A few fragments will compel â€Å" interim workspace scopes † for exceeding development schemes, for illustration, wetland intersections and even directional drilling wholly, an expected 1,206 subdivisions of land of land perturbation. Further, KXL would necessitate 1,226 subdivisions of land for channel stockpiling finishs, railway turnouts, and builder paces, and more than 500 subdivisions of land for development bivouacing countries. ( SPOT, 2015 ) One of the universe ‘s wealthiest woodlands extends crosswise over northern Alberta, doing the Canadian district place to a unbounded exhibit of relocating winged animate beings, assorted wild life, and the First Nations persons who one time flourished with the venue ‘s common copiousness. In any instance in late decennaries, mining organisations have torn up the country and dirtied its Waterss in a journey to concentrate pitch littorals, which yield an overpowering unprocessed crude oil caught in a mixture of sand and Earth. The fuel is grimy ; the extraction and refinement process is significantly dirtier. It ‘s so vitality escalated, truth be told, that tar littorals oil is barely conservative to convey to market. That is the ground the concern is so pressing to build Keystone XL. The proposed $ 7 billion pitch littorals oil grapevine would run 2,000 stat mis over the American heartland, traversing the state ‘s biggest fresh water aquifer to accomplish the Texas Gulf Coast. There, refineries would manage an awaited 830,000 barrels of grimy unsmooth every twenty-four hours, a big part of them headed for abroad markets, with immaterial consequence on U.S. verve liberty or gas costs. BARACK OBAMA used his veto power for merely three measures in his clip in the Oval Office: non precisely any president in late history. His veto of a measure O.K.ing the Keystone Pipeline yesterday proposes that figure will be lifting rapidly. With Republicans now in control of both houses, Mr Obama will be confronted with significantly more picks like this. The legislative issues is basic: the Republicans need to pin down the president into disregarding nevertheless many celebrated ideas ( or if nil else thoughts that Republicans like ) as could be allowed. Economic Viability Angels tout the project as a national employments Godhead. The truth is, Keystone XL would probably butcher a larger figure of businesss than it would include. Agring the State Department, it would do 1,950 development businesss for a long clip. Once finish? Thirty-five new immutable American businesss, as indicated by grapevine maker TransCanada. At the same clip wo n’t polish tar littorals oil aid fuel the United States and decrease gas costs? Reconsider. Tar sands diggers need Keystone XL in visible radiation of the fact that it will assist them transport oil abroad to a planetary concern, where their point will convey more hard currency and include one million millions of dollars in annual benefits. That is a losing agreement for everybody – aside from Large Oil. ( Council, 2015 ) Impacts on Environment In the Biological Assessment, the Department recognizes that KXL ‘s effects on recorded species incorporate expanded human coaction ; environment discontinuity, alteration, and bad luck ; decreased reproducing accomplishment because of disturbance and quiver ; and the devising of obstructors to motion. The most prompt effects would come about because of land exasperation connected with development exercisings. Constructing these 875 stat mis of new grapevine would compel a 110 wide development right-of manner through critical natural life home ground. Further, vehicular action along the grapevine class would increase. In sum, KXL will trouble oneself about 16,300 subdivisions of land. ( Council, 2015 ) Surveies demonstrate that pitch littorals grapevines are more powerless against interruptions than those conveying conventional rough in position of the oil ‘s destructive nature and the chemicals of import to do it gone through the funnels. Regardless of the concern ‘ great well-being instances, we to boot know from late spills and resulting authorities scrutinies that its interruption find models are non really impressive and its spill ordinance and clean-up modus operandis missing. ( D.K. , 2015 ) A grapevine spill would sabotage the country and H2O supply of precisely 110,000 farms and spreads in Montana, South Dakota, and Nebraska that created more than $ 40 billion value of nutriment in 2012. In those three provinces entirely, the grapevine would traverse 1,073 watercourses, lakes, and watercourses, integrating the Yellowstone River in Montana and the Platte River in Nebraska, alongside a immense figure of subdivisions of land of wetlands. It would likewise run inside a stat mi of more than 3,000 Wellss that give imbibing and lacrimation system H2O in those provinces. ( SPOT, 2014 ) Due to its salty creative activity, excavation and refinement pitch sands oil petitions a mammoth step of verve – significantly more than ordinary rough. Cornerstone XL would increase tar sands creative activity, compeling much more verve and doing more outstanding C taint: the similitude Americans driving an impossible 60 billion extra stat mis systematically. NASA research worker James Hansen gauges that the staying pitch littorals shops contain double the step of C taint discharged by the whole world-wide oil industry – in all of world ‘s history. â€Å" In the event that Canada returns and we do n’t make anything, † Hansen wrote in a New York Times publication, â€Å" it will be amusement over for the ambiance. † ( SPOT, 2014 ) There are contentions that the grapevine will be a biological calamity to boot exaggerate things. Unquestionably, the extraction of Canadian oil from pitch littorals in Alberta includes echt natural adulteration, and constructing the grapevine will in fact aid to back up this by conveying down the disbursals of transporting such mussy oil. Be that as it may the oil is by and large efficaciously being removed, and rather a spot of it is being taken to market via train. More too bad, trains, non at all similar grapevines, have an disposition sometimes to bust up and split into fires. In 2013, more oil was spilled from rail cars in the United States than in the past four decennaries joined. Without whatever other activity to maintain the abuse of Canadian oil, a grapevine might at any rate better guarantee the extricated oil and the country through which it is transported. ( Publications, 2015 ) At this minute when ambiance activity is more sincere than any other clip in recent memory, piecing this grapevine would be a venture into a past instead than a motion into a clean verve hereafter. Cornerstone XL would talk to a long draw responsibility to the development of hazardous pitch littorals oil when we have to be seting resources into sheltered, renewable wellheads of verve. ( Digest, 2015 ) The whooping Crane is one of America ‘s most noteworthy and jeopardized species ; merely around 214 stayed in the natural state in 2005. The thin, ephemeral winged animal dwells merely in North America and voyages 2,400 stat mis from Texas to focal Canada every twelvemonth. The electrical overseas telegrams for KXL would slit specifically through the whooping Crane ‘s staying 170-mile broad motion passageway, and in Nebraska, about the whole grapevine class will be built inside this passageway. The issue with the project is that it has turned into a political unfavorable judgment. Although it’s non comparable to more built-in issues, for illustration, migration alteration, or making battling the Islamic State, this one is reasonably unsophisticated and the separating lines are clear. Republicans can accordingly use it to carry the president for his collected inability to do employments, without raging anyone or demoing up the clefts in their degage alliance. Plants Cited Council, National Resources Defence.Keystone Grapevine. 2015. Article. lt ; hypertext transfer protocol: //www.nrdc.org/energy/keystone-pipeline/ gt ; . D.K, The Economist.Keystone xl and president veto. 25 Februaury 2015. lt ; hypertext transfer protocol: //www.economist.com/blogs/democracyinamerica/2015/02/keystone-xl-and-presidents-veto gt ; . Digest, Congressional. â€Å" Environmental Analysis of the Keystone XL Project Potential for Oil Spills From the. †Congressional Digest( 2015 ) . Publications, ACS.Environmental Science and Technology. 2015. pdf. lt ; hypertext transfer protocol: //pubs.acs.org/doi/ipdf/10.1021/es303238z gt ; . SPOT, Burd L. A ; RESTO. â€Å" The Keystone XL Pipeline: Improper Reliance on Weak. †Journal Of Environmental Law And( 2014 ) . Document. How to cite Impacts of Keystone XL Pipeline on Environment, Essay examples

Management Information System (MIS) Get An Informative Sample

Questions: The Purpose of the assignment is to encourage the student to think as the Management Information System (MIS) manager, evaluate the technology adoption by other businesses and develop Information System (IS) planning for a new business. a) Discuss the IS strategies for Snazzy2U by using the Value Chain and Competitive Force models to appreciate the Information System functions required to operate its business activities effectively.b) Develop a comparison table* on the functions and reporting features of three competitors as a benchmark for Snazzy2U in its new Information System adoption. Compose an Information System Plan** taken into consideration the Strategic Management and current technology infrastructure needs of Snazzy2U. Answers: 1. Introduction The concept of performing business operations in a modern world includes varieties of concepts and technologies; based on which the management has to work upon. Now in the modern times, maximum business operations are handled by means of Online Communication and Technology system to meet standard customer requirements and to meet demand and supply in entire market segmentation. Apart from any other business, the boutique business is very rare and unique business to satisfy customer segmentation. The main fundamental of this assignment of this assignment is to develop the mobile application of boutique business and to research several companies with such similar application system. The researcher has worked as the Management Information System (MIS) manager of Snazzy2U Company. Purpose of the assignment The main purpose of the assignment is to motivate the student to think like Management Information System (MIS) Manager and to increase the number of companies to adapt the advance technology system in terms of performing the business of boutique business. The another purpose of doing this assignment is to highlight and reflect the advance features of boutique system; to highlight merits and demerits of mobile boutique business based applications. The researcher has also downloaded the company based mobile boutique application in which the researcher has manifested several inbuilt features; based on which the entire study of based applications is rely upon. The researcher has discussed the company Information System (IS) strategies using Value Chain Models, discussion on company Information System (IS) strategies using Competitive Forces Model, the development of comparison or bench mark table, the Information System (IS) plan of Snazzy2U Mission and Vision, company planning and budg et in a relative stanzas. Concept of Management Information System (MIS) Management Information System (MIS) is a conceptualized database of financial information that is programmed and organized to produce a regular report for every level of an organizational management (high level, middle level and low level management) (Ward Peppard, 2016). It generally helps organization to increase its profit from personnel investment and business processes. Concept of Mobile Boutique System Mobile Boutique System is a type of content management system that is capable of integrating and storing the services and content to mobile devices like smart phones, mobile phones, and PDAs (Schwalbe, 2015). It is very helpful and useful in maintaining and manipulating the organizational managerial tasks at a glance. It is an efficient and modular form of marketing. This concept is used by most of the electronic commerce websites. It is an efficient method in attracting more customers to incur maximum profit margins in specified products. Introduction of Zalora, Forever 21 and e Shakti Zalora (Boutique Company) Zalora is the leading online fashion destination. It is the best online boutique shop in Malaysia. The company contains best branded products which stands out Zalora among all fashion online boutiques. Zalora is the title of Malaysian biggest online shopping criterion. Forever 21 (Boutique Company) Forever 21 is the form of an online electronic commerce marketing that allows customer to purchase online products. Forever 21 contain a branded quality fashion products situated in Malaysia. The company provides a wide range of intellectual products with a wide range of varieties. e Shakti (Boutique Company) e Shakti is an online women apparel fashion company that specialization in customization mass designer. The company works in a technological advancement and providing the products at moderate cost. The company designer is based in the countries of India, New York and California. 2.Discussion on Snazzy2U IS strategies using Value Chain Models Overview of the Value Chain Model The value chain framework is a model that assists to analyze the specific activities by which firms create competitive value and advantage. It generally includes inbound logistics inventory control and transportation operations scheduling (Cassidy, 2016). It is a set of activities that a firm operates in an industry in order to deliver the valuable product or service in a market. Snazzy2U Company Value Chain Model Analysis In this module the researcher has discussed the Snazzy2U Information System (IS) strategies using the model of value chain mentioned below. The value chain analysis model generally includes receiving, inventory control and transportation scheduling (Weske, 2012). The Snazzy2U Company wants to develop the applications of mobile boutique system and the concept of value chain analysis which will be more useful in maintaining and manipulating the concept of organizational management operations (Holtshouse, 2013). Snazzy2U Company has some major implementation of information system which generally includes office automation, search engine optimization, expert system, enterprise system and global information system. As the company is moving forward to achieve higher efficiency; there is a need of emergence to override the preference of development segmentation. In operations variations it generally includes assembly, packaging, machines, and equipment maintain ace. In this module, the cust omer service is also very important in maintaining the development services (Boehm Thomas, 2013). As from the above study, it can be easily estimated that the company want to develop the mobile application for boutique shopping. The company has to minimise the cost overhead with increase the rate of interest rates. Figure 1: Value Chain Analysis of Snazzy2U Company (Source: Rosemann vom Brocke, 2015, pp-110) The above diagram mentioned diagram is the value chain model of Snazzy2U management. The marketing and sales department of the company generally includes the credit processes, pricing and invoicing; which helps the company to generate the sales and marketing criterion through the establishment of mobile application of boutique shop (David David, 2016). Last but not the least, the service module of the Snazzy2U company manages and manipulates the customer service, problem resolution, audit survey and the survey of different customer segmentation in an online shopping market. Examples of Value Chain Model Analysis The example of Zalora began with a single store in Malaysia to become the most recognised fashion brand both globally and internationally (Holsapple, 2013). The company mission and vision is to motivate the spirit of every individual with latest quality of fashion accessories. 3. Discussion on Snazzy2U IS strategies using Competitive Forces Model Overview of Competency Force Model The Competency Force Model is also known as Porters Five Forces Model. It is very helpful and useful in manipulating the risk of entry of new buyers, bargaining power of suppliers, bargaining power of buyers and threat of substitutes of any company management (Alexander, 2013). Snazzy2U Company Competitive Force Model The Snazzy2U Competitive Force Model comprises of threats of new entry, competitive rivalry, bargaining power of suppliers, bargaining power of buyers and treats of various substitutes (Caniels Bakens, 2012). As the Snazzy2U Company want to establish a mobile based application based on boutique; the company must aware of its substitutes like Zalora, Forever 21 and e Shakti. As mentioned above, that the above three companies are belonging to latest brand of fashioned products; the Snazzy2U must maintain the entry of time and cost, entry of barriers to both buyers and sellers (Weske, 2012). The company has to manipulate the performance of substitute based on market segmentation. The company has to maintain the buying power and the selling power of its competitor; so that the company must not suffer from failure (David David, 2016). The most important thing in Competitive Force Model is the number of competitors and threat of substitutes in an upcoming future. Figure 2: Competitive Force Model of a Snazzy2U Company (Source: Beloglazov, Abawajy Buyya, 2012, pp-760) Examples of Competitive Force Model There are various examples of how competitive force model can be applied to different types of boutique industries. The boutique company e Shakti is the perfect examples of competitive force analysis. The e Shakti faces an intense competition from Zalora and Forever 21 in terms of selling latest branded products in a particular region (Holsapple, 2013). This led the result of bargaining power of buyers and competition rivalry between two companies. 4.Development of Comparison/ Bench Mark Table Description of Competitor Application Functions The competitor of Snazzy2U comprises of Zalora, Forever 21 and e Shakti. These three competitors works on mobile based boutique application in which the company aim to sell all related marketed products via those applications (Alexander, 2013). These applications comprises of some major features which generally includes: Zalora Applications Functions The below company applications functions are written by researcher itself; on the basis of downloaded mobile based applications. The researcher has downloaded the applications from iTunes by which various intermediaries and modules are highlighted and reflected. There are several types of boutiques applications available on play store and on iTunes but the researcher has downloaded the Zalora, forever 21 and e Shakti mobile based applications. The company has core features of requesting sharing or feedback, logging and viewing of user answers (Schwalbe, 2015). The company also provides the facility to shop as the user wish anytime, get the fashion at premium fashion store, secure payment modes, exclusive discounts for first customer, easy navigation, add items to the cart, exclusive view of new arrivals, offer genuine best deal offer to all related customers and etc (Stadtler, 2015). Forever 21 Applications Functions The researcher has downloaded the applications from iTunes by which various intermediaries and modules are highlighted and reflected. The company provides the features of choosing the customer country and on the basis of the chosen country the customer are allowed to enter into special discounts (Caniels Bakens, 2012). The companies save the customer faves and allow the access to get connected with latest varieties of products and services, easy navigation facility, useful emergency tool of shopping, secure payment mode option, push notification and etc. e Shakti Applications Functions The researcher has downloaded the applications from iTunes by which various intermediaries and modules are highlighted and reflected. The company provides the facility to choose between the two products allow the customer to maintain custom fittings, it provides the categories list, products gallery and details, list of products, secure payment mode option, sorting and searching products and etc (Willcocks, 2013). The company major facilities are not so good as the customer reviews and responses according to e Shakti is moderate. Competitor Application Reporting Features The competitor application reporting features implies the daily work rankings, competitor analysis on specified products, Google integration analytics, visibility of search, appropriate search volume, real competition automotive tracking, impact of domain and etc. Different companies have different software engineering optimization; on the basis of which the measurement of customer market segmentation can be manipulated (Stair Reynolds, 2013). Comparison of functions and reporting features of above three competitors against Snazzy2U Company future applications As compared to the features of Zalora, Forever 21 and e Shakti there are many demerits by which the company can get enough advantage on the establishment of mobile based boutique application system (Weske, 2012). On the basis of customer responses and reviews the company Forever 21 has a major disadvantage of sorting the list of products, image quality of products are not so good and etc. The above there mentioned companies have many common features like navigation facilities, secure payment methods, list of products list and etc (Shapiro Varian, 2013). As the company want to invent the mobile based boutique application system the company must work in an advance features of Zalora, Forever 21 and e Shakti. 5.Information System (IS) plan of Snazzy2U: Mission and Vision Snazzy2U Company Corporate Mission The Snazzy2U mission is to offer latest varieties of stylish clothes and accessories, standard brand names with the help of mobile application. The company aim to promise that its products will not require any type of alteration on any clothes item (Boehm Thomas, 2013). The company is also aiming to provide best affordable prices on all items. The company is working to transform women lives by initializing to feel good through the appearance of mobile applications. The company wants to make the image quality in high definition; best navigation facilities secure payment mode method system and provide a latest and wide range of products (Holsapple, 2013). Apart from this, the company is also looking forward to adopt and implement the advance technology system in boutique mobile based application; so that in an upcoming future the company can create a monopoly in an entire boutique market system (Alexander, 2013). Role of Information System (IS) for Snazzy2U Company The role of Information System (IS) in Snazzy2U comprises of two segments which generally include retail sector and supply chain management system. The Information System (IS) plays a vital role in maintaining the point of sale attached by a database management system in order to maintain and manipulate the stock trade from the store, accommodation for middle to trade generations, the concept of Information System (IS) must provide the relevant information to it relative retailers via the mobile application (Stadtler, 2015). The main motive of adopting and implementing the Information System (IS) concept is to minimize the loss of shrinkage and security prevention features in a Snazzy2U company. Vision of Information System (IS) for Snazzy2U Company according to hardware, software and others The vision of IS for Snazzy2U is to provide the diagnostics of full hardware, parts installation and ordering, hard drive and memory upgrades, hard drive replacement, software installation, disaster agreement and data recovery, free charge for operating system installation and many more (Ward Peppard, 2016). With the implementation of information technologies the facilities like instant text messaging, efficient use of mobile application, 24*7 application access is also available. Additionally, some specific plan for IS includes hardware acquisition schedule, system software schedule, application development schedule, maintain ace of software, training of personnel resources and etc (Schwalbe, 2015). 6. Information System (IS) plan of Snazzy2U: Planning Snazzy2U Company Strategic Planning The strategic planning of Snazzy2U generally involves some vital steps which include gathering facts, SWOT analysis, reviewing of inputs, strategic matrix, definition strategies and adjust and review of strategic (Ward Peppard, 2016). The company follows the cycle of strategic planning like propose mission, propose goals, examination of internal and external issues, summarization of findings and formulation of positive strategy. As the company is planning to invent the mobile based boutique application the company strategic planning has to be strong and according to competitors rivalry (Stair Reynolds, 2013). Snazzy2U Company Tactical Planning The tactical planning of the company is based on three tier management structures. The Snazzy2U tactical planning includes development, recognizing, and understand overreaching the tactical goals planning, specification of relevant resources, identifying the human resource commitments and monitoring of integration activities (Willcocks, 2013). The tactical planning is short term in terms of time frame of products; its focus is too narrow, the key tasks are based on day to day activity. The planning of Snazzy2U is totally structural and repetitive. The tactical planning of Snazzy2U Company mainly depicts the short term actions of an organizational management (Holtshouse, 2013). Snazzy2U Company Operational Planning The operational planning of Snazzy2U mainly includes the budgetary information, calendar of events, consultation immigration, maintain ace of company schedule, maintain ace of production, supply market and revenue. The operational planning is a detailed plan which is used to provide the clear image of how an organizational management contributes to the achievement of organizational goals (Boehm Thomas, 2013). The operational planning mainly contains a standard of quality, desired outcome and resource and staffing requirements. The operational planning of Snazzy2U highlights the strengths and weakness of the company management, its potential growth areas, and reflects organization position in competitive market place (Ward Peppard, 2016). 7.Information System (IS) plan of Snazzy2U: Budget Estimation of an appropriate budget for the adoption of new Information System (IS) system The concept of Information System (IS) generally includes organizing, collecting, and communicating of various information (David David, 2016). In the company like Snazzy2U some major implementation and adoption of information system generally includes office automation, search engine optimization, expert system, enterprise system and global information system (Alexander, 2013). The preparation of budget of an Information System (IS) enables the company management to set ceilings for beneficiaries for budget ad to prepare financial plans. The budget implementation of an Information System (IS) requires 128 direct budget beneficiaries, a system hardware architecture and FMIS module (Caniels Bakens, 2012). The steps of IS planning in Snazzy2U generally includes assessment needed, identification and prioritization, set aim and objectives, development strategy, implementation and monitoring and evaluation. Figure 3: Example of Digital Image (Source: Caniels Bakens, 2012, pp-170) The diagram provided above is the perfect illustrations of estimating a budget plan in terms of an organizational management. The minimum budget required in implementing the IS system in Snazzy2U is based on three mentioned scenario (Ward Peppard, 2016). As the company is inventing the mobile based application system of boutique; it needs to make a rough criterion of revenue structures. 8.Conclusion and Recommendations The entire assignment concludes with the broad concept of Snazzy2U Company who wants to develop a mobile based application system of boutique business operations. The researcher has adopted and implemented several strategies relating to the relative content mentioned above. Apart from any other business, the boutique business is very rare and unique business to satisfy customer segmentation. Different Information System (IS) strategies using Competitive Force Model, development of comparison, company mission and its vision with respective to planning and budget are concisely highlighted above. As the company is planning to invent the mobile based boutique application the company strategic planning has to be strong and according to competitors rivalry. The planning of Snazzy2U is totally structural and repetitive. The tactical planning of Snazzy2U Company mainly depicts the short term actions of an organizational management. The researcher has also downloaded the company based mobile boutique application in which the researcher has manifested several inbuilt features; based on which the entire study of based applications is rely upon. As mentioned above, that the above three companies are belonging to latest brand of fashioned products; the Snazzy2U must maintain the entry of time and cost, entry of barriers to both buyers and sellers (Weske, 2012). The most important thing in Competitive Force Model is the number of competitors and threat of substitutes in an upcoming future. Every type of industries whether it is small scale or large scale it has three basic objectives which includes sales maximization, profit maximization and customer satisfaction. The researcher has reflected and mentioned some of the points of the concept of Value Chain Analysis in which the performance of an organizational management has been sorely highlighted. Recommendations Based on the above concept, the researcher want to recommend some major points this is very vital for every organizational management: It is strictly advisable to choose the good mobile application name with best suitability of competitors preferences, choosing the amazing icon for the company management. It is strictly recommended to manifest the competitors features and implement them in the form of advance technology. It is recommended to provide the best possible service to its ultimate customer; so that the customer tends to attract the new company as fast as possible. It is advisable to reduce the long term costs of the business with some major running costs. 9. References Alexander, K. (2013). Facilities management: theory and practice. Routledge. 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